The European region accounted for approximately 39 % of the e-bike market. The European region was dominated by Germany, followed by France and Italy.
In Germany, e-bike is a preferred mode of commute. E-bikes are also used in this country for sports and leisure. They serve as a clean, quiet, and space-saving alternative for city logistics, in the country.
Some of the major factors driving the sales of the e-bike market are the innovative nature of the product, fully-integrated batteries and drives, appealing designs, as well as the use of high-quality materials.

The major players in the region are introducing the latest products to capture the growing market. For instance,

Gazelle, one of the subsidiaries of the Pon Bike Group, developed a cargo e-bike, the Gazell D10 model, with joint-partners Aluca and DOCKR (mobility as a services (MaaS) start-up). The new cargo e-bike, identified as light electrical freight transporter (LEFT), accommodates up to two standard carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeter), capable of carrying a volume of one cubic meter and load capacity of 100 kg.

Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed a high demand for e-bikes. Some of the major reasons considered for adopting e-bikes are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among the youth. In the Netherlands, a quarter of all Europeans were found to be willing to commute by e-bikes.